OVS launches the new ALTAVIA collection campaign with design and production by EPHOTO.

Created in July 2022, EPHOTO followed the brand throughout the entire production process to produce the advertising campaign for the OVS outerwear: starting from the creative concept to location scouting and on-site set management.

The creative department of the Milan-based agency developed a narrative based on both the high-tech and emotive qualities that characterize ALTAVIA: the garments provide protection from the cold – thanks to thermoregulation technology – and, as a result, they provide warmth during special moments spent outdoors with loved ones. Time spent in nature is cherished thanks to the technical performance of the garments, which allows for intimate, heartfelt moments with our nearest and dearest.

EPHOTO involved photographer Luca Compri and director Piero Bressan to produce the campaign, creating images and videos with mountain peaks as the background. It represents a non-hostile landscape, where the viewer’s gaze can sweep freely over the panorama, making the ALTAVIA collection the perfect match for moments of pure freedom. The feeling conveyed is that of being protected and safe, like finding a warm refuge.

The aesthetics proposed by EPHOTO focuses on creating images that express a feeling of vitality and excitement with engaging visuals.

The storytelling places a young family who love spending time in nature at the heart of the campaign, who are characterized by an energetic, playful, cheerful spirit and know how to make shared moments spent together unique and special.