Milano, April 2024 – EPHOTO, cutting-edge Digital Content Factory, B Corp certified since last year, brings innovation in Via Tortona 27 (Milan, Italy) to the Superdesign Show, a Superstudio event dedicated to international design, that took place during the Milano Design Week (PP: ho messo I verbi al passato perchè ormai l’evento è trascorso). Inside the prestigious location, the SuperDigital Virtual Points prepared by Superstudio Events welcomed visitors, guiding them into a live experience (enjoyable through monitors) with focus on art, fashion and design. Thanks to its expertise, EPHOTO (leader in the production of photographic, video and 3D contents) is the partner par excellence in the creation of this digital universe made of holograms, metaverse, avatar and artificial intelligence. EPHOTO contributed to the production of the installation – that was formed by an art.box window and three virtual rooms – as regards the development of the initial 3D assets. In detail, the window contained a work by Flavio Lucchini, that came to life transforming into a hologram, welcoming visitors upon their arrival. The virtual rooms (accessible through interactive touchscreens) and dedicated to art, fashion and design, enabled guests to travel into an immersive and interactive experience in the metaverse. Two rooms were installed by EPHOTO staff who, in the Art section, created 3D models of Flavio Lucchini’s statues and, as regards the one dedicated to fashion, produced the 3D avatars shown in the PortAIts section of Red Eye Magazine. Thanks to their presence in one of the excellence locations of the Milano Design Week, the Agency know-how and creativity guided the audience at the Milan kermesse into an exciting journey at the discovery of opportunities offered by the digital world.