EPHOTO Art direction for the e-commerce launch of the new Versace jeans line

EPHOTO takes part to the new advertising campaign of the Versace Jeans Couture line, defining both the creative direction and the style guidelines of a new e-store, just launched within the brand Website.

The Griffe resumes the Couture concept created by the founder, Gianni Versace; the image is both energic and modern.

The collection is depicted through a sequence of emotional shots, showing a youthful, cool and confident attitude.

An editorial approach is also used in describing the materials, patterns and details that identify the Versace DNA.