EPHOTO takes part to the new advertising campaign of the Versace Jeans Couture line, defining both the creative direction and the style guidelines of a new e-store, just launched within the brand Website.

The Griffe resumes the Couture concept created by the founder, Gianni Versace; the image is both energic and modern.

The collection is depicted through a sequence of emotional shots, showing a youthful, cool and confident attitude.

An editorial approach is also used in describing the materials, patterns and details that identify the Versace DNA.