She also says “The experience we have attained on the Italian market is especially precious because we have mainly worked with small and medium businesses, with assorted positionings. This enabled us to grow and consolidate a very strong know-how on flows and efficiency, while meeting extremely diversified needs in the management of creative guidelines”. With a strategy aimed at strengthening relationships with existing French customers and at growing into the most important market for fashion & luxury, EPHOTO repeats in France its Italian winning business model, namely the one involving a solid logistic base for the receipt and management of collections, paired with high-capability studios and equipment, that enable an efficient acquisition of e-commerce productions, both B2B and editorial. This approach, enacted by EPHOTO since its foundation, is based on the creation of a tailor-made service that begins with the design and customisation of creative guidelines, up to a full-service, highly digitalized and efficient production. In France, too, EPHOTO offers to brands the best local talents – photographers, stylists and models –, the most effective digital solutions, flexibility and experience. Furthermore, their presence in both Milan and Paris will promote exchange between the two situations, especially during the most “critical” periods, such as the 2024 Olympic Games, the Fashion Week or Milano Cortina 2026, offering to partners their trademark steadfast and effective support. Giulia Ghiazza, co-founder EPHOTO, states “This investment in the French market had been initially solicited by our customers; today, they appreciate the timeliness and quality of our work in Paris. Along with the new business opportunities, we are very glad to approach a market that, under a legislative viewpoint, is very advanced and focused on sustainability matters. Since the foundation of our business, we have kept this concern in high regard; this characteristic of ours, last year, led to the important granting of the B Corp certification to our Company”. EPHOTO, during its years of activity, has become a benchmark for the conception, design and execution of digital contents (photo, video, 3D). Last year the company acquired a cutting-edge technology – as exclusive providers on the Italian and French markets – for the creation of 3D-CGI interactive lookbooks, in order to preserve and protect the real nature of the subject. The positioning they achieved on photogrammetry is qualitatively unique, thanks to a totally unprecedented process for the creation and elaboration of assets. The EPHOTO production of digital contents shows record numbers: - 2.000.000 assets delivered each year - Over 200.000 items photographed in a year - More than 120 customers in the fashion & luxury field - 600 average number of sets in a month (either in-house or at customers’ premises) - Photography studios sprawling on over 2,500 square metres in Milan and exceeding 4,000 square metres in Paris - A network of more than 350 talents between Italy and France